Ivotion® Devotion E-mail Marketing

Email marketing is vital in marketing campaigns due to its direct communication, targeted messaging, cost-effectiveness, automation, and scalability. It helps build relationships, provides measurable results, drives conversions, promotes retention and engagement, enables cross-promotion, and contributes to achieving marketing objectives effectively.

I was responsible for managing the strategy and design of all email marketing campaigns during this period. I utilized Salesforce's Marketing Cloud Engagement software, known as Pardot. The email copy was concise and focused, aiming to prompt our audience to take the next step by clicking through to the video or the new product webpage. We optimized the emails using Salesforce's AI features.