Ivotion® Devotion Patient Ad

Print presents a unique challenge as it confines us to a 2D space, requiring us to craft a memorable message that compels our audience to take action. In this instance, our goal was to drive viewers to our video content and subsequently direct them to our website. To achieve this, we strategically incorporated QR codes into our ads, not only to serve this purpose but also to track data across a myriad of publications.

Our primary objective was to establish an emotional connection with our audience. This necessitated my team and I to cultivate a trusting relationship with both our doctors and patients. I personally flew to San Francisco to meet with Gerry Booker, one of our patients. These photoshoots demanded the building of trust within a short timeframe. Creating a genuine connection was paramount to me, and the outcome was authentic, heartfelt interviews that evoked smiles, tears, and ultimately resulted in exceptional photo and video shoots. Our efforts paid off, and we achieved our desired impact.